Participatory diagnosis and strategic planning to develop sustainability at the UBPC 14 Enrique Casal of the Jobabo municipality

María de los Ángeles Álvarez Tejeda

ABSTRACT
A process of participatory diagnosis and strategic planning was developed in the Jobabo municipality, Las Tunas province, in order to know the current situation of the UBPC Enrique Casal to propose an agricultural training program adjusted to the needs of individuals and of the organization and the continuous improvement of productive indicators, so that sustainability can be achieved. The research is conducted in three chapters: a first one based on the theoretical-conceptual framework and the review of the consulted bibliography; in a second chapter the experimental methodology MARPS (1997) for participatory diagnosis and for strategic planning and the principles and methods of De Souza’s (2007) New Paradigm Network, in which a diagnosis is made from the point of view of participatory strategic planning, are applied, and the economic and productive indicators are analyzed with the participation of the cooperative members, to identify the main strengths and weaknesses, threats and opportunities. A third chapter shows the detected deficiencies, and actions are proposed to promote improved pastures and sustainable techniques for the correct soil management and the proposal of a training plan aimed at the managing board and cooperative members that allows to increase the human welfare. The information source obtained is based on the financial statements of the UBPC, as well as on the economic reports that are generated in it and the workshops with selected cooperative and managing board members.